Today, it’s regarded as the ultimate accomplishment in cinematic entertainment.
WELCOME TO
CAMPAIGN HOLLYWOOD
WELCOME TO
CAMPAIGN HOLLYWOOD
In 1929 it was attended by only 270 people and the entire ceremony lasted 15 minutes.
Today, it’s regarded as the ultimate accomplishment in cinematic entertainment.
1939
The term Oscar had become the official name of the gold statuettes
1953
Brought the first telecast
1961
The first red carpet rolled out and established the evening as a major
1964
Talent agent Irving “Swifty” Lazar began hosting his annual Oscar night viewing party, a star-studded tradition that continued until his death in 1993.
1994
Vanity Fair stepped in and co-hosted the first Vanity Fair Oscar Night Party with producer Steve Tisch.
The rest, as they say,
is history.
It’s where Ellen met Anne.. It’s where Brad brought Angelina. And Gwenyth. And Jennifer—who later brought John. And Justin. It’s a room full of movie stars and moguls—but where you’ll also find an impossible and magnificent combination of politicians, socialites, artists, tech entrepreneurs, fashion designers and athletes.
To quote Editor Graydon Carter,
“It’s Vanity Fair live.“
In 1995, the year movies turned 100 and Vanity Fair hosted its second Oscar Night Party,
V.F.’s Hollywood Issue
made its first appearance.
Movies have always been considered one of America’s greatest gifts to the world—
“It is just something we’ve always been good at…The one artistic endeavor in which America has always led the world, and probably always will.”
– GRAYDON CARTER –
EDITOR IN CHEIF
Quickly becoming a tradition, V.F.’s Annual Hollywood Issue is best known for its covers. Panel after panel of innovative, artful photography, and a long list of stars, who among them have racked up 160 Oscar nominations and 33 Oscar wins. (NEEDS UPDATE) Annie Leibovitz is the photographer behind most of these legendary covers, and it’s become a rite of passage in Hollywood to be included. Our online coverage of awards season and the race to Oscars is second to none, and the launch of V.F.’s all-new Hollywood channel on vanityfair.com in 2014 drove a xx% increase in site visits during the first month. Today, Hollywood coverage drives xx% of our overall site traffic, and our overall monthly consumer footprint has grown from 7 million in print to nearly 30 million across platforms.
The Vanity Fair Oscar Party is well known as the most famous party in the world. V.F.’s Hollywood issue has been envied, emulated, and spoofed, but never duplicated— and is easily the most anticipated issue of the year. Add the insider perspective, wit and timeliness of our web coverage and it becomes clear that Vanity Fair has truly captured the spirit, creativity and magic of the Hollywood dream.
Our leadership position in Hollywood during this time creates a frenzy of global attention in the mainstream press and the social sphere. During the 30 days surrounding these events, Vanity Fair generates
OVER 7 BILLION PRESS AND SOCIAL MEDIA IMPRESSIONS
In 2015, for the second year in a row, Vanity Fair and Instagram teamed up with Mark Seliger to create an exclusive portrait studio inside the Vanity Fair Oscar Party. Stars from Jennifer Aniston to Michael Keaton to Rita Ora stopped by to strike a pose in the beautifully custom built space, designed by Thomas Thurnauer.
We’ve been building equity and reputation in Hollywood for more than twenty years, and each year, at this time, Vanity Fair offers advertisers the opportunity to take center stage and showcase their brand with a strong campaign, a unique configuration, a custom content program, brand integration, new creative and more.
We’ve been building equity and reputation in Hollywood for more than twenty years, and each year, at this time, Vanity Fair offers advertisers the opportunity to take center stage and showcase their brand with a strong campaign, a unique configuration, a custom content program, brand integration, new creative and more.
Vanity Fair brings this world to life for our brand partners with a series of special events and programs that leverage our unmatched connection to the glamour and excitement of Hollywood. Vanity Fair’s Campaign Hollywood has earned its reputation as the most desired partnership program in the industry.
The latest innovation developed to leverage our access and expertise on behalf of our partners is Social Club, a week long social suite where guests can drop by, plug in, and experience Oscar Week, Vanity Fair style.
In 2015, on behalf of our partners, Vanity Fair Campaign Hollywood and Social Club generated
1.4 billion impressions.
